3 Ideas to Develop Properties That Will Contribute to a Unique Asian Identity

A tall man in a well-pressed uniform opened the gleaning glass doors and bid us a good day. Right outside the modern, French-run business hotel we came face to face with the new India. Mercedes-Benzes, Toyotas, trucks, bicycles and animals were all jostling to dominate the road. Even in Pune, a city three hours from the financial capital, we could feel the pulse of India, a country anxious to rise.We were on our way to meet with a prospective client, a property developer. As we weaved through traffic, we saw people hurriedly going about their business and passed many buildings under construction. From the property developer’s high-floor office we could see the entire city. Being up there could change your perspective, and I wondered if people with power and wealth realised the impact of their work. Then again in business, issues that affect the identity of a people tend to take a back seat.They brought us to different properties to understand the case better. We visited an Italian-inspired condominium, which was being built it seemed from the same mold as many other condominiums throughout Asia. Next we visited an industrial park, which had the capacity to house hundreds of companies and included a building modelled after the US Supreme Court. In one of the units rows upon rows of tables and chairs waited to be filled. The view was almost Orwellian.Why is India, one of the cradles of human civilisation, rushing to install concrete boxes to look just like another state in the US rather than take the opportunity to design with purpose?As Asia rises, property developers rush to fulfil demand. They seldom take time to ponder over the impact of these developments. They fail to realise that their work can influence society, change economic patterns and ultimately shape a new Asia. All too often we miss the opportunity to use architecture and urban planning to design our future. One of the banes of modernisation in Asia is the proliferation of malls. Poorly designed in a mishmash of Western styles and badly run, many malls are white elephants instead of useful catalysts for social development. Almost 80 percent of India’s 255 malls are ailing, half of them very seriously, according to research by Jones Lang LaSalle (JLL) India and Ernst & Young. Similarly many industrial parks in India fall short of their potential due to the lack of a business eco-system to support them, a pattern seen throughout Asia.We must rebel against poorly designed developments, before Asia becomes a graveyard of soulless buildings. We propose the following ideas to develop properties that will contribute to a unique Asian identity:1. Respect the locality and it will embrace the evolution
2. Build not just a structure but a meaningful icon
3. Inspire a community and shape history1. Respect the locality and it will embrace the evolutionBefore embarking on any development project, study the area’s demographics, the social evolution of the people and the locality’s place in history. We used this approach to develop a brand strategy for a mall called myVillage in Singapore. Before construction started, we launched a campaign to invite the community to write about what the place meant to them. Their stories gave us plenty of material and helped the project bond with the people.2. Build not just a structure but a meaningful iconYou don’t need a big-name architect to create an icon. What is essential is to define what it means to have this development in this area and how it will affect generations to come. Banyan Tree Lijiang, which has won several international awards for design and sustainability, is an example of how the purposeful combination of business and design can make a difference. They have created a masterpiece that added cultural value to the area. Here is where I think Jonathan Ive’s quote will inspire: “I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.”3. Inspire a community and shape historyAs architects, property developers or brand consultants, we need to be aware that we are stewards of our time. We share this privilege to work on ideas that once realised will change the lives of many. Respecting existing social norms while finding new ways to enhance the community is necessary, because we got here due to the work of earlier generations. Whenever I come home to Singapore and go past neat rows of greenery, well-kept parks and organised development, I feel grateful for the care and effort that went into them. It is time to pay it forward through our work, so that an Asia that future generations can identify with and embrace will emerge.
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Searching For Internships, Summer, and Part-Time Jobs

College students know that they can make themselves more appealing to employers at graduation by obtaining some experience in their field of interest. Job-related work experience can be acquired through internships, summer and part-time jobs, while attending college. Therefore, here are a few things that students can do to help them find those great jobs:

Search Engines – Google Search and Yahoo Search are two of the best known search engines. However, there are also many others. Students simply type their request in the search box. Examples: Engineering Internships, College Internships, Internships in Ohio or Paid Student Internships. That will lead them to a long list of web sites that may be helpful, as they search for an internship, summer or part-time job. (Students can look at SimplyHired.com, CareerRookie.com, InternJobs.com, College.Monster.com, FindInternships.net, ThinkIntern.com, InternZoo.com, InternshipFinder.com, JobMonkey.com and many more.) Many search engines allow students to search by state and city – Example: OhioIntern.com. Students can substitute the name of their state.

Meta Search Engines and Meta Crawlers – These tools search multiple search engines and web sites at the same time and make it easier and faster for people to find what they want. Several also include the Google and Yahoo databases when they conduct a search. Some of the best known Meta tools include: Dogpile.com, Mamma.com, MonsterCrawler.com, MetaCrawler.com and SurfWax.com. Students can find others by doing a Google search for Meta Search Engines or Meta Search Crawlers.

Direct Contact – Why not go after the specific employers that interest you? Students can use the search tools above to find employers in their field of interest. They can then call those employers to determine if they will be hiring interns, summer or part-time employees with their education and experience.

Networking – College Professors, Alumni, Current Interns, Business Professionals, Community Contacts, Politicians and others may very well have the information that students seek. Wise students use their networks to obtain information about possible employment opportunities. Also, the best networkers don’t ignore their contacts on social networking sites. Those contacts can be quite useful in finding this kind of information.

Career Services – The student’s College Career Services Office may already work closely with a number of employers that offer internships. Students should be sure to contact them first to see what they can do to help.

Local Business Associations – Nearly every county has a Chamber of Commerce and a local Business Association. If students take the time to contact or visit them, they can find out whether any of the members offer internships, summer or part-time jobs.

National Business Associations – Most National Business Associations have local chapters throughout the country. Students can check out the associations in their own field of interest and visit their web sites to find the local chapters in the area.

Get Ready to Compete – Since landing an internship or part-time job is a competition, students should strengthen their resumes, improve their interviewing skills, make a list of their accomplishments, think about what they will wear to the interviews and obtain strong recommendations from Professors and past Employers. If students are to be successful with their search, they will need to present a solid case for their employment.

Students Must Be Careful! – As always, students must be cautious as they search the web. The world isn’t always user friendly. Students should keep their personal information private and shouldn’t believe the claims for $50 – $100/hr. internships and part-time jobs. Searching the web can be very costly, when students are scammed by unscrupulous people who make unrealistic job promises or guarantees and ask for money or credit card information. Wise students look for the red flags and use their best judgment at all times.

Internships and all forms of job-related experience can be very important to the senior year job search. However, many employers will only offer internships to students who have completed two or three years of college. In that way, those employers can be assured that they will be getting interns who have already taken a few courses in their major, have done well and have some knowledge or experience in the field or industry.

Importantly, great internships, summer and part-time jobs with the best employers don’t just fall into someone’s lap. Those jobs are hard to find, require strong research skills and are earned by the students who are prepared to compete for them.

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